This "wordle" comes from the language in toy advertising - see more about it from the originator, Achilles Effect -- the whole blog has great resources for thinking about sexism and kids...
How Toy Ad Vocabulary Reinforces Gender Stereotypes provides ideas for using the wordle with kids.
"Guess Who?" challenges gender stereotypes
A 2-minute and 21-second educational video hopes to chip away at gender stereotypes that are typically presented in the media. "Guess Who: The Mathematician and the Baker" was created by See Jane, the Geena Davis Institute on Gender in Media's programming unit, and Channel One News. (mixed feelings from me about that collaboration)
Locally, Hardy Girls Healthy Women offers "Girls Unlimited Conference " next Friday, to empower girls to develop leadership skills for combating sexism; They also offer some amazing institutes and webinars for adults who work with girls. Boys to Men offers a comparable program for adults working to help boys develop healthy senses of self that are not only about the battle, and offers violence prevention programs in schools.