Thursday, March 31, 2011

Gender, Sexism and Kids Toys (still and again) for the last day of Women's History Month

This "wordle" comes from the language in toy advertising - see more about it from the originator, Achilles Effect  -- the whole blog has great resources for thinking about sexism and kids...

How Toy Ad Vocabulary Reinforces Gender Stereotypes  provides ideas for using the wordle with kids.
Ads targeting girls word cloud

"Guess Who?" challenges gender stereotypes
A 2-minute and 21-second educational video hopes to chip away at gender stereotypes that are typically presented in the media. "Guess Who: The Mathematician and the Baker" was created by See Jane, the Geena Davis Institute on Gender in Media's programming unit, and Channel One News. (mixed feelings from me about that collaboration) Ads targeting boys word cloud

Locally, Hardy Girls Healthy Women offers "Girls Unlimited Conference " next Friday, to empower girls to develop leadership skills for combating sexism; They also offer some amazing institutes and webinars for adults who work with girls.  Boys to Men offers a comparable program for adults working to help boys develop healthy senses of self that are not only about the battle, and offers violence prevention programs in schools.

1 comment:

Kimberly Simmons said...

similar and different info from Campaign for a Commercial Free Childhood:

Selling Suffocating Sexist Stereotypes

There's been a lot of welcome discussion lately about the rampant gender stereotyping in marketing aimed at boys and girls. Much of it has been spurred by Peggy Orenstein’s highly recommended new book, Cinderella Ate My Daughter. In this harrowing look at “girlie-girl culture,” Orenstein details how limited the choices mass-marketed to girls really are. She also explores the ways in which Disney princesses prepare girls for a lifetime of consumption, including a host of products that normalize the increasing sexualization of girlhood. To learn more about this important book, read this interview on Alternet or visit Peggy’s website.

Also highly recommended: two web resources that succinctly capture the disturbing differences in the ways that boys and girls are targeted by marketers. At The Achilles Effect, Crystal Smith presents two “word clouds” of the language used in boys’ and girls’ commercials. Similarly, the Gendered Advertising Remixer Application allows users to pair the audio of one toy commercial for boys with the video of one commercial for girls. Or vice-versa. The results are hilarious – and a great media literacy tool for kids and adults.

And in the CCFC blog: Josh Golin finds these same appalling stereotypes being sold directly to children in school, thanks to the kiddie marketers at Scholastic. One more reason we need to Shape Up, Scholastic!